Instead of the voting bloc, we have the icon, the inclusive 
image. Instead of a political viewpoint or platform, the inclusive 
political posture or stance. Instead of the product, the process. 
In periods of new and rapid growth there is a blurring of 
outlines. In the TV image we have the supremacy of the blurred 
outline, itself the maximal incentive to growth and new 
“closure” or completion, especially for a consumer culture long 
related to the sharp visual values that had become separated 
from the other senses. So great is the change in American lives, 
resulting from the loss of loyalty to the consumer package in 
entertainment and commerce, that every enterprise, from 
Madison Avenue and General Motors to Hollywood and General 
Foods, has been shaken thoroughly and forced to seek new 
strategies of action. What electric implosion or contraction has 
done inter-personally and inter-nationally, the TV image does 
intra-personally or intra-sensuously.